UBS has maintained a Neutral rating on Apple with a price target of $236, noting shorter wait times for high-end iPhones, indicating softer demand and improved supply. Despite the introduction of new AI features, no significant demand boost is expected for the December quarter, with an estimated sell-in of 78 million units. Meanwhile, Evercore ISI remains positive, reiterating an Outperform rating with a $250 target, following a 15% rise in App Store revenue in October.
UBS has maintained a Neutral rating on Apple with a price target of $236, noting shorter wait times for high-end iPhones, indicating softer demand and improved supply. Despite the lack of a standout AI application to boost sales, Apple is expected to sell 78 million units in the December 2024 quarter, consistent with last year. Meanwhile, Evercore ISI remains optimistic, reiterating an Outperform rating with a $250 target, following a 15% rise in App Store revenue in October.
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